Free tools
Free tools for manufacturers.
Practical tools that show where your website and marketing lose enquiries. Free, no login, and built for manufacturing companies.
Tool 01 · Manufacturer Website Score
50 checks across 7 areas that decide whether buyers enquire.
Each area is weighted by how much it affects enquiries for a manufacturing company. Every issue comes with a plain-English fix you can hand to your web developer.
Speed and Core Web Vitals 25 points
Mobile and desktop speed scores from Google, LCP, INP, CLS, server response time and page weight.
On-page SEO 15 points
HTTPS, indexing, page title, meta description, headings, image alt text, canonical tag, mobile setup and content depth.
Buyer trust signals 15 points
Request a Quote button, click-to-call and WhatsApp, catalogue, certifications, industries served, factory address, client proof and capacity.
AI search readiness 15 points
Access for ChatGPT, Claude, Perplexity and Bing crawlers in robots.txt and at the firewall, llms.txt, FAQ content and readable HTML.
Lead capture and tracking 10 points
Enquiry form, Google Analytics, Search Console, LinkedIn Insight Tag or Meta Pixel, and a CRM connection.
Schema markup 10 points
Organization, address and phone, product or service, website and social profile schema, with syntax checks.
Technical files 10 points
robots.txt, XML sitemap, sitemap listed in robots.txt, search engines allowed and a proper 404 page.
More free resources
Go deeper than your website.
Manufacturing Growth Audit
Score six growth systems, from visibility to follow-up, and get a 30/60/90-day plan. Takes 10 to 15 minutes.
eBooks
The Marketing for Manufacturers series: lead generation, LinkedIn, sales, marketing psychology and AI search.
Blog
Practical guides on SEO, websites, LinkedIn and CRM, written for manufacturing founders and sales leaders.
FAQ
Questions about the free tools.
Something else on your mind? Email info@marketingmantra.net or call +91 8999215258.
What is the Manufacturer Website Score?
It is a free tool from Marketing Mantra that checks a manufacturing company's website in about 60 seconds. It runs 50 checks across speed and Core Web Vitals, on-page SEO, buyer trust signals, AI search readiness, lead capture and tracking, schema markup and technical files, and gives a score out of 100 with a plain-English fix for each issue.
Is the website score tool really free?
Yes. The score, the score for each area and your top three fixes are free with no login. The full report with every check, Google's speed suggestions and a PDF download is also free; we only ask for your name, company and contact details so we can share it.
Where does the speed data come from?
Speed and Core Web Vitals come from Google PageSpeed Insights, the same data Google uses. Where Google has real visitor data for your page, the tool uses it; otherwise it uses Google's lab test.
What does AI search readiness mean?
Buyers now ask ChatGPT, Perplexity, Claude and Google AI for supplier names. AI search readiness checks whether these AI crawlers are allowed by your robots.txt and firewall, whether your content can be read without JavaScript, and whether you have FAQ content, an About page and an llms.txt file.
Can Marketing Mantra fix the issues the tool finds?
Yes. Marketing Mantra fixes website speed, SEO, AI search readiness, schema, tracking and enquiry forms for manufacturing companies. Book a strategy call or take the free Manufacturing Growth Audit to plan the next steps.
Engineer-led · Built for manufacturers
Want these fixes done for you?
We fix speed, SEO, AI search readiness, schema, tracking and enquiry forms for manufacturing websites, and connect every enquiry to a follow-up process.