LinkedIn2 min read
10 Ways to Grow Your LinkedIn Company Page
Every company, startup and brand needs a strong LinkedIn page. Ten practical ways to grow your LinkedIn company page.
Sagar MamureMechanical engineer turned marketer · Founder, Marketing Mantra
Today, every company, startup, organisation and creator needs to be active on LinkedIn. When people hear your brand name, they search for it online, and what they find there shapes how much they trust you.
But growing on LinkedIn, or any social channel, takes effort: regular posts, engaging with other people's posts, and sometimes ads. Here are ten techniques to help your company page grow faster.
LinkedIn has “we” energy
Facebook and Instagram have “I” and “you” energy. LinkedIn has “we” energy.
Post with the LinkedIn community in mind, and share more “we” content: what your team, industry and customers achieve together.
Share industry insight
Share plenty of insight into your industry.
- Relevant industry news
- Podcasts about your industry
- Events that are happening
- Exhibitions you attended
Use storytelling
Storytelling is one of the most powerful ways to engage your audience. Make your posts stories people can relate to.
Behind the scenes
Short videos of how work really happens.
Your experiences
Lessons from the shop floor and the market.
Before and after
Transformations people can see.
Add a human element
Your posts are read by people, not robots, so don't be overly technical. Add humour, emotion and personality.
Use a simple post formula
Use this structure for every post:
Engage with others
Posting consistently is half the job. Engaging is the other half.
- Leave insightful comments on other people's posts
- Reply to everyone who comments on yours
- Share relevant posts from others on your page
Show real images
Show real photographs of your team, work and products. Real images earn more engagement than stock photos, which people don't relate to.
Generic stock photos
Real photos of your team, shop floor and products
Share links to your other channels
Share links to your YouTube channel, Instagram posts or website to bring your LinkedIn audience to the rest of your content.
Share documents
LinkedIn lets you share documents such as PDFs, Word files and presentations on your page. Document posts are a great way to engage more people with useful, swipeable content.
Post short videos
Like YouTube Shorts and Instagram Reels, short videos are growing on LinkedIn too, and they help your page reach more people.
Bonus: use LinkedIn polls, LinkedIn Live and Events to grow your page and start conversations.
Company page growth check
5 of 5 unticked. Your page has room to grow. Start with real images and regular engagement.
Key takeaways
- LinkedIn rewards “we” content, industry insight and storytelling.
- Keep posts human, and use a simple hook, intrigue, call to action formula.
- Engage with others as much as you post.
- Use real images, documents, short videos and polls to grow faster.
Sagar Mamure is the Founder and CEO of Marketing Mantra, a Pune-based marketing, sales and branding consultancy for manufacturing SMEs. A mechanical engineer turned marketer, he helps factories turn their websites and LinkedIn into steady sources of RFQs. Connect on LinkedIn.
Originally published in the Marketing Mantra newsletter on LinkedIn.
